This or that…how to choose a good project

This I would say is the most crucial aspect of an agents job. Aiding in your clients decision making process when it comes to choosing projects is essential to your clients success. Here is where things might get a little difficult in most cases, clients can sometimes fall in love with projects that are just…not right. AKA HORRIBLE for them. As agents we have to understand that our clients want to be able to express their passion and creativity in their work, but we also have to open their eyes to the potential of never working again…and that’s something we just cant allow. When a client starts making flop after flop, you really have to ask yourself if you’re doing your part as an agent. The last thing we went for our clients is to end up in the “straight to DVD” list, unlike Bruce Willis. Like I’ve said in my very first blog, an agents job is to cultivate talent, not destroy it. So, when a client comes into your office with a passion project that they have fallen in love with, you need to first carefully read it, and then determine whether or not it’s a good fit for their image and your image. One tactic that I like implement with my clients is the two to one. So basically, I will choose two projects and then they get to choose one project. At the end of the day, we are not trying to run our agencies like a dictatorship, the clients should always get some sort of say in the creative decisions.