Wining and dining will get them signing

Making it in this business is all about the powerhouse roster you intend to build. As simple as that may sound, you’re definitely not going to be the only agent in Toronto, neither the only agent with their eyes on this promising client either. So, how do we go about ensuring that this diamond in the rough is going to sign with your agency? Well, I for one want to make them feel secure and cared for…most of the time that involves a lavish dinner. When you can make a client feel important and looked after, it generally makes them want to sign with you. But, the most important part of that entire experience is what you do with your cell phone, it’s not enough to just throw lavish dinners and drinks at them, they have to feel as if they are the only client on your roster. So during the entire dinner, it is very important that you not look at your phone, make sure that your entire attention is on them. Another important aspect of the signing process is knowing your potential “star”, you should know the previous work that they’ve done and be able to admire/talk about it. Actors love to be admired and sucked up to, so do it. As an agent you have to be willing to pull out all of the stops for a client, you don’t want to be walking around town being that agent saying “I could have signed them”…if you could have, then you should have.