When to fire your talent

So, as an agent; our job is to represent our talent or roster pool to the best of our ability. But…what about when our talent doesn’t represent us to the best of their ability? Well…it’s time to roll up our sleeves and make some tough decisions, but decisions that will save our agencies reputation in the long run. God knows that actors/celebrities can run a bit of a muck when they have long breaks between filming and an endless bank account. Now this is why at the very start of a partnership, there should be a contract that is signed by both parties which states the behaviour in which both parties must conduct themselves. And yes, when it comes to younger talent, there should be more of a stricter policy because a single act of stupidity can mean a career ending PR nightmare, and that is something you most certainly do not want to be connected to your agency or your name. I mean, throughout the years we’ve seen this happen to countless celebrities that have just fallen off the face of the map or were black listed like Mel Gibson, Lindsey Lohan, and even Charlie Sheen. How an actor conducts him or herself on set will determine how much work they keep getting. No one in Hollywood wants to deal with a prima donna…it just doesn’t fly when a production is costing millions a day to shoot, and you’re refusing to come out of your trailer because there’s not tempura bites on the craft table!…but I digress. The point is, if your client is being difficult…you have to get rid of them as soon as possible.