Flavour of the month

The entertainment industry is not for the faint of heart, especially when it comes to the film and television industry. It is so easy to go from rising star to barely being able to get an audition. There are moments in which a certain look is highly sought after, for example, in the 90’s and early 2000’s, it was all about the girls with the blonde hair and blue eyes…same with the guys. But now the landscape for talent has dramatically changed, and I guess, that could be in part to the rise of Jennifer Lopez. Nowadays a dark complexion is what is popular in the industry and the blonde haired, blue eyed girls are finding themselves struggling to find work. This is a phenomena that I like to call “the flavour of the month”. A hot commodity will never stay hot for long, not unless it continues to produce good work all of the time…which is rare. We’ve seen this happen many times throughout the years, for example we saw this happen with Macaulay Culkin, Christina Ricci, Johnathan Taylor Thomas and more. So as an agent it is extremely important to have a slew of hard hitting talent on your roster. It’s important to have a variety of talent that ranges from girls, boys, young, and old. It would also be smart to incorporate individuals with unique set of characteristics such as dwarfs, This would allow the agency to stay fresh and resourceful. It’s in an agent’s best interest to stay ahead of the curve, and always be ready to deliver fresh new talent to the table.